Real Cool

Midea RealCool 是美的旗下的一款移动空调。主要在北美大区销售,因其特有的工业设计结构,带来的是具有突破性意义的USP「真正制冷」

我们为其制定了蓝红双色的视觉锤。通过扁平化的视觉语言来强化沟通效率,面对全球的消费者市场。

Midea RealCool is a mobile air conditioner owned by Midea. Mainly sold in North America, due to its unique industrial design structure, it brings a breakthrough USP “Real Cool”.

We developed a blue and red visual hammer for it. To enhance communication efficiency through flat visual language. The product targets a global consumer market.

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