This is not an cellphone ad Campaign

WAHIN是美的空调旗下的子品牌,主要针对年轻的消费者市场作为新品,WAHIN最缺乏的是其本身自身的品牌影响力。2021年,WAHIN为了满足年轻消费者,彻底抛弃传统空调遥控器,开发了手机遥控小程序。为此,我们为Wahin制作了一则「Topic式」的广告,主要将wahin的更换遥控器广告,伪装成了当下最受关注的新品手机发布广告。在广告的结尾才宣布其作用,以此来引起消费者们的注意。

WAHIN is a sub-brand of Midea Air Conditioner, which is mainly aimed at the young consumer market. As a new product, what WAHIN lacks most is its own brand influence.In 2021, in order to satisfy young consumers, WAHIN completely abandoned the traditional air conditioner remote control and developed a mobile phone remote control mini program.To this end, we created a “Topic-style” ad for Wahin.It mainly disguised the advertisement of Wahin’s replacement remote control as the most popular new product mobile phone advertisement.It was announced at the end of the advertisement to attract the attention of consumers.

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