Gencube Campaign



In 2021, Midea launched the “Cube”, the unique selling point is a dehumidifier that can be transformed into a smaller size and has an attractive industrial design.With the rise of the trend in the whole world, millennium and Gen Z as the one-child generation, young consumers shopping preference are more related to their hobbies and values.“Anti-trendism” aims to highlight different groups of young people.We produced 4 different stories about young people,Let’s learn how the dehumidifiers with attractive appearance can hit these consumers with different personalities.


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