Gencube Campaign

2021年,美的推出「小方物」,USP上是一款可以变身体积缩小,在工业设计上有颜有料的除湿机。随着潮流在整个世界的兴起,中国90后与Z世代作为独生子女的一代,年轻消费群体的购物选择更尊崇与自己的爱好与内心。

「反潮流主义」旨在彰显不同的年轻人群体。我们通过制作4则年轻人的不同故事,来体现有颜有料的除湿机如何能打中这些性格各异的消费者。

In 2021, Midea launched the “Cube”, the unique selling point is a dehumidifier that can be transformed into a smaller size and has an attractive industrial design.With the rise of the trend in the whole world, millennium and Gen Z as the one-child generation, young consumers shopping preference are more related to their hobbies and values.“Anti-trendism” aims to highlight different groups of young people.We produced 4 different stories about young people,Let’s learn how the dehumidifiers with attractive appearance can hit these consumers with different personalities.

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