Midea CarryCool

Midea CarryCool 是美的旗下的一款便携式空调。主要目标消费者为年轻消费者。定价中高端在工业设计语言上,复古是这款产品特有的设计美学。

我们结合了随着消费升级下的情感诉求被不断加大,以及电子产品「奢侈品化」的特性。为其设计了整体的视觉语言。运用扁平化的方式体现了复古风格

Midea CarryCool is a portable air conditioner owned by Midea.The main target consumers are young consumers.In terms of industrial design language, retro is the unique design aesthetics of this product.We combine the increasing emotional appeal with the upgrade of consumption and the “luxury” characteristics of electronic products. Designed the overall visual language for it. The flat way is used to reflect the retro style.

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